Main Task: Case Study of a Publishing House

The publishing company i will be doing research on is 'MusicMags'. As soon as i saw this logo i decided to choose it because it caught my eye straight away and looks very modern and stylish.

The magazine titles which the company publish are:

• DJ Times


• Drum!


• DrumHead


• JazzTimes


• The Beatles and many more.

There are over 2 dozen titles- which allows you to target the customers needs acuarately.
It seems that a specific type of audience are targeted by these magazines. Those who are music instrument retailers, poeple who may play a musical instrument, or those who may be within a band. This company seems to own a different type of magazine which is suited for what the customer may like. For example a drum player within a band may want to have more knowledge and understanding on drums meaning he/she will purchase the specific magzine title 'Drum!'.

This company would target different audiendces with each magazine that it makes because they would be making good profit also the use of specific genres on each magazine makes it easier for certain aundiences to see what they want to read. By doing this also makes the company more popular and well known drawing in a wider and broader audience.

'MusicMags' has a few other buisness interests. On their website they share a few tips that when advertising a music magazine it should be in a well known busy area this allows the chance of more buyers. Also the magazine should stand out and be well lit and visble.

Last year alone , MusicMags 1400+ retailers collectively 3.5 times the industry standard* in annual revenue per square foot through their MusicMags programme.